Flowing It Forward: Self-Care That Gives Back

At Califolia, we make premium, clean self-care products. But we believe self-care should ripple outward. “Flowing It Forward” is our way of turning every studio sale into a tangible act of care for California communities—helping single moms access restorative products or funding free community-class seats.

Participate

Why we’re doing this

Too many women—single moms, caregivers, and those facing financial stress—don’t get the small acts of self-care they need to recharge. Studies show that self-care can reduce stress, improve mental health, and strengthen family well-being. By linking your purchase to giving back, we create a ripple effect of wellness.

Wellness With Purpose

Califolia’s premium soaks elevate your customer’s self-care while supporting women in need.

Wellness With Purpose

Califolia’s premium soaks elevate your customer’s self-care while supporting women in need.

Wellness With Purpose

Califolia’s premium soaks elevate your customer’s self-care while supporting women in need.

Community Connection

Yoga studios and boutique partners become hubs of kindness, strengthening bonds with their members.

Community Connection

Yoga studios and boutique partners become hubs of kindness, strengthening bonds with their members.

Community Connection

Yoga studios and boutique partners become hubs of kindness, strengthening bonds with their members.

Seasonal Impact

Launching during the holidays when stress, burnout, and loneliness peak, making your contribution even more meaningful.

Seasonal Impact

Launching during the holidays when stress, burnout, and loneliness peak, making your contribution even more meaningful.

Seasonal Impact

Launching during the holidays when stress, burnout, and loneliness peak, making your contribution even more meaningful.

Solution

A Simple Way to Make Big Impact

In-Studio Shelf Display

Feature Califolia soaks in your space with a tiny branded display and an optional $1 add-on donation.

In-Studio Shelf Display

Feature Califolia soaks in your space with a tiny branded display and an optional $1 add-on donation.

In-Studio Shelf Display

Feature Califolia soaks in your space with a tiny branded display and an optional $1 add-on donation.

Boutique Point-of-Sale

Add Califolia to your holiday gifting section, with proceeds funding local care kits.

Boutique Point-of-Sale

Add Califolia to your holiday gifting section, with proceeds funding local care kits.

Boutique Point-of-Sale

Add Califolia to your holiday gifting section, with proceeds funding local care kits.

Community Campaign

Join a larger movement where your location is spotlighted online as a “Flow It Forward” partner.

Community Campaign

Join a larger movement where your location is spotlighted online as a “Flow It Forward” partner.

Community Campaign

Join a larger movement where your location is spotlighted online as a “Flow It Forward” partner.

Why it matters

Self-care shouldn’t be a luxury—it’s a basic act of wellness that empowers women to thrive. With Flow It Forward, your daily ritual has meaning beyond yourself. You’re helping mothers, caregivers, and women in need feel seen, supported, and valued.

About Califolia

Relaxation with a purpose.

Introduction

Today – just relax and treat yourself.

Califolia was born in Santa Barbara with a mission to blend luxury self-care with community compassion. Our hand-crafted soaks are made with premium salts, botanicals, and oils—offering a sensory ritual that restores both body and spirit.

The process

How it works

01

Partners Signs On

Yoga studios or boutiques feature Califolia soaks with a simple shelf or POS display.

01

Partners Signs On

Yoga studios or boutiques feature Califolia soaks with a simple shelf or POS display.

01

Partners Signs On

Yoga studios or boutiques feature Califolia soaks with a simple shelf or POS display.

02

Customers Participate

Shoppers buy a soak or add $1 to their purchase, knowing it funds local women in need.

02

Customers Participate

Shoppers buy a soak or add $1 to their purchase, knowing it funds local women in need.

02

Customers Participate

Shoppers buy a soak or add $1 to their purchase, knowing it funds local women in need.

03

Care Delivered

Califolia and partners deliver self-care kits to mothers and women’s programs during the holidays.

03

Care Delivered

Califolia and partners deliver self-care kits to mothers and women’s programs during the holidays.

03

Care Delivered

Califolia and partners deliver self-care kits to mothers and women’s programs during the holidays.

FAQ

Answers to your most common questions

Do I need to commit to carrying Califolia year-round?

No, you can start with a seasonal display and decide after the holidays.

What’s included in the partner kit?

How do I know the give-back is real?

What’s the minimum order?

How do I sign up?

Do I need to commit to carrying Califolia year-round?

No, you can start with a seasonal display and decide after the holidays.

What’s included in the partner kit?

How do I know the give-back is real?

What’s the minimum order?

How do I sign up?

Get in touch with Califolia